Related tools

Prepare the other side of the deal.

Use a brief when the brand is defining the work, or review usage rights before either side agrees to a license.

For brand teamsWrite a UGC production briefList the message, required shots, restrictions, formats, and deadline.Open brief generator → For creators and brandsReview content usage rightsCompare organic use, paid media, editing, whitelisting, and license duration.Open rights helper →

Publishing checks: Vertical video safe zonesAffiliate disclosure text

Cases & practical guides

See how a professional quote comes together.

Browse all guides →
Case Worked creator quote · Full caseA Worked Creator Quote: From Production Hours to Usage RightsFollow a transparent, hypothetical quote from the initial brief through production cost, licensing, revisions, and final package presentation. Open case →
Guide How to Price Your First Brand Deal Without Guessing Pricing fundamentals Guide Paid Usage, Whitelisting, and Editing Rights Explained Usage rights Guide What Every Professional Creator Rate Card Should Include Rate card checklist

Creator rate card builder

Build a rate card with the terms a brand needs.

List deliverables and prices, define the content license, and add revisions, payment timing, validity, and exclusions. Then copy the summary or save the finished card as a PDF.

Build your rate cardSee how it works →
  • No sign-up
  • Runs in your browser
  • Print-ready
AMHypothetical example · not a rate benchmark

CREATOR RATE CARD

Alex Morgan

Food, travel & thoughtful everyday stories

128KInstagram4.8%Engagement82KAvg. views
1× Short-form video$1,850
3× Story frames$650
UsageOrganic social included · Paid usage quoted separately

Rate card form

Enter the offer you want to send.

The preview updates in this browser. Ratefolio does not calculate or recommend an “official” rate.

01

Your profile

Give the brand useful context—not an analytics dump.

02

Deliverables & pricing

List exactly what the brand receives.

Add a smaller alternative package
03

Usage & working terms

Make the boundaries visible before production starts.

What belongs in the document

A rate card is more than a list of prices.

Scope

Name every deliverable

State the format, quantity, platform, and files the brand receives.

License

Define permitted use

Separate organic publishing from paid media, editing, whitelisting, territory, and duration.

Terms

Record working conditions

Include revisions, payment timing, quote validity, and costs that require a separate quote.

More from the field guide

Price with context, not folklore.

All creator guides →
Audience metrics

Follower Count vs. Average Views: What Belongs on a Rate Card?

Choose credible metrics that help a brand assess fit without turning your rate card into an analytics dashboard.

Read guide →Negotiation

How to Respond When a Brand Asks for a Lower Rate

Protect the relationship and your margins by adjusting scope, rights, or timing instead of reacting with an unexplained discount.

Read guide →Licensing worksheet

The Creator Usage Rights Worksheet: 12 Questions Before You Quote

A practical pre-quote worksheet for clarifying asset, channel, duration, territory, editing, identity, exclusivity, and renewal rights.

Read guide →Measurement method

How to Audit Your Own Creator Metrics Without Cherry-Picking

Build a repeatable reporting window, handle viral outliers honestly, and explain the metrics on your rate card without promising results.

Read guide →Scope control

Rate Card Red Flags: 15 Terms That Need a Follow-Up Question

Translate vague brand-deal language into concrete questions before it turns into unpaid production, unlimited rights, or blocked income.

Read guide →Package design

Build Three Brand-Deal Packages Without Hiding the Scope

Design useful good-better-best creator packages by changing deliverables and rights—not by disguising arbitrary discounts.

Read guide →

Use the card as a conversation, not a price oracle.

Ratefolio does not calculate an “official” market rate. Your experience, scope, audience fit, production costs, exclusivity, and rights all matter. The tool helps you present your own commercial decision clearly.