UGC brief generator

Write a brief a creator can shoot from.

Record the message, required shots, prohibited claims, delivery format, and deadline in one production document.

Prefilled example: Northline Daily SPF is a fictional product used to demonstrate the fields. Replace every claim and instruction with approved information for the real product.

The assignmentProduct or campaign

Content type Brief style Target platform Length

Target audience

Message and guardrails Core selling points — one per line Must mention — one per line Do not say — one per line Required shots — one per line Reference style

Delivery

OrientationCaptionsRaw footageDue date

Brief review

What to confirm before sending a creator the brief

Separate required claims from creative direction

Required product facts, prohibited wording, and mandatory shots should be explicit. Tone, phrasing, pacing, and performance can remain with the creator unless the agreement calls for a scripted execution.

Name every delivered file

State orientation, duration, captions, clean exports, raw footage, alternate hooks, and the delivery date. “One video” is incomplete when the campaign expects several usable versions.

Confirm who approves factual claims

The brand should supply and approve regulated or performance claims. A brief helps organize instructions, but it does not substantiate a product claim or replace the final agreement.