Creator Brief Intake: 18 Questions to Ask Before You Quote

Use this intake when a brand inquiry contains enough enthusiasm to start a conversation but not enough detail to price. The questions are ordered by dependency: later commercial decisions should not be guessed before the work and approval path are understood.

Outcome and audience

1. What should the audience understand or do?
2. Who is the intended audience, market, and language?
3. Where will the audience encounter the content?
4. Which supplied product facts or claims must appear, and who approves their accuracy?

Work and files

5. What content type, quantity, duration, orientation, and platform are required?
6. Which clean, captioned, raw, thumbnail, hook, or project files must be delivered?
7. Who supplies product, access, props, locations, brand assets, and references?
8. Is creator publication required, or is the creator producing for brand-owned distribution?

Timeline and approval

9. When are the brief, product, concept, draft, feedback, approval, and launch due?
10. Who consolidates feedback and has final approval?
11. What does each review round cover?
12. How does late feedback move the production schedule?

Rights and commercial setup

13. Which assets may be used organically or in paid media?
14. Which accounts, platforms, territory, duration, editing, raw footage, or creator-handle permissions apply?
15. Is exclusivity requested; if so, which products, competitors, actions, and dates?
16. Who is the contracting and billing entity, and is a purchase order required?
17. What booking, invoice, payment, cancellation, and expense process applies?
18. Which details remain pending, and who owns each answer?

Quote-readiness gate

Source and verification note

The 18-question sequence and readiness gate are original Ratefolio intake tools. They organize operational facts and do not replace legal, tax, claim-substantiation, or regulatory review.